Fans of McDonald’s already know it’s the place to go for the crispiest fast food fries and trendy, collectible toys (like Squishmallows). But next year, McDonald’s plans to soar into uncharted territory with a new restaurant based on a nearly forgotten mascot.
At the end of July, McDonald’s executives revealed they’re planning a spinoff restaurant based on CosMc, an alien who appeared in multiple McDonald’s commercials in the ’80s and ’90s. The idea was first shared by McDonald’s CEO Chris Kempczinski in a Q2 conference call, who revealed plans to launch a whole chain of restaurants called “CosMc’s,” which will be tested in a small handful of sites beginning in early 2024.
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